Proceeding With Caution
Survey: CFOs Keeping an Eye on Costs While Preparing for Growth
MENLO PARK, Calif., April 4, 2013 -- While cost control remains the primary focus for many financial executives, others also are looking toward expanding their businesses, new research finds. Nearly two-thirds (65 percent) of chief financial officers (CFOs) interviewed for a Robert Half Management Resources survey cited managing spending as a high priority in 2013, but close behind was business expansion, reported as a main objective by 52 percent of respondents.
View the full research findings.
The survey was developed by Robert Half Management Resources, the world's premier provider of senior-level finance, accounting and business systems professionals on a project and interim basis. It was conducted by an independent research firm and is based on interviews with more than 1,400 CFOs across the United States.
"Executives are essentially looking both ways before they cross the street," said Paul McDonald, Robert Half senior executive director. "They recognize the importance of continuing to carefully manage costs but also are beginning to explore opportunities to grow the business and boost profits as economic conditions brighten."
McDonald added that to accomplish their objectives, organizations will need to have the right staff in place. "As the job market improves and recruiting challenges persist, finding and retaining top performers are likely to become even greater concerns. One way firms can strengthen their teams and help their employees is by bringing in interim and project professionals to manage workload peaks and critical initiatives," he said.
About the Survey
The national study was developed by Robert Half Management Resources. It was conducted by an independent research firm and is based on more than 1,400 telephone interviews with CFOs from a random sample of U.S. companies with 20 or more employees. For the study to be statistically representative and ensure that companies from all segments are represented, the sample was stratified by geographic region and number of employees. The results were then weighted to reflect the proper proportion of employees within each region.
About Robert Half Management Resources
Robert Half Management Resources is the premier provider of senior-level finance, accounting and business systems professionals to supplement companies' project and interim staffing needs. The company has locations worldwide and offers online job search services at roberthalfmr.com. Follow Robert Half Management Resources at twitter.com/roberthalfmr for workplace news.