RETURN ON COMMUNITY INVESTMENT
Social Responsibility Programs Valuable to Corporate America, Survey Finds
MENLO PARK, CA -- Even in an uncertain economy, companies still place a high priority on giving back to the community, a new survey suggests. Nearly one-third (31 percent) of chief financial officers (CFOs) polled said social responsibility programs that support charitable giving are very important to their organizations. Forty-five percent feel these efforts are at least somewhat important.
The survey was developed by Robert Half Management Resources, North America's largest consulting services firm providing senior-level accounting and finance professionals on a project basis. It was conducted by an independent research firm and includes responses from 1,400 CFOs from a stratified random sample of U.S. companies with more than 20 employees.
CFOs were asked, "For your corporation, how important are social responsibility programs, such as charitable giving or volunteer community service?" Their responses:
|Not very important||16%|
|Not at all important||8%|
"Philanthropic efforts help organizations give back to the communities they serve and reinforce their core values," said Paul McDonald, executive director of Robert Half Management Resources. "Many firms and individuals look for evidence of good corporate citizenship when choosing whether or not to do business or accept a position with a company."
McDonald pointed out that these efforts can also influence employee retention: "People want to feel good about where they work, and social responsibility programs can have a significant impact on this perception."
Robert Half Management Resources has more than 90 locations in major cities throughout North America, Europe and Australia, and offers online job search services at www.roberthalfmr.com.
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