GIVING BACK -- A PERENNIAL PRIORITY

Survey Reveals Consistent Corporate Support for Social Responsibility Programs

MENLO PARK, CA -- Corporate social responsibility programs have been in the public spotlight in recent years, but a new survey suggests these initiatives have long been popular with companies. Almost three-quarters (73 percent) of chief financial officers (CFOs) polled said programs that support charitable giving or community involvement are important to their organizations. The results mirror a similar survey conducted in 2002.

The survey was developed by Robert Half Management Resources, the world’s premier provider of senior-level accounting and finance professionals on a project and interim basis. It was conducted by an independent research firm and includes responses from 1,400 CFOs from a stratified random sample of U.S. companies with 20 or more employees.

CFOs were asked, “For your firm, how important are social responsibility programs, such as charitable giving or volunteer community service?” Their responses:

   

2007

  2002
Very important  

30%

  31%
Somewhat important  

43%

  45%
Not at all important  

25%

  *24%
Don't know/no answer  

   2%

     0%
   

100%

  100%

*For 2002, the “not at all important” category combines the “not very important” and “not at all important” responses.

“Even though businesses have long recognized the importance of giving back to the communities they serve, growing interest in corporate responsibility efforts may be prompting firms to become more sophisticated at communicating their good works to employees and the larger business community,” said Paul McDonald, executive director of Robert Half Management Resources.

McDonald added, “Charitable initiatives help businesses attract and retain an engaged workforce by establishing an emotional tie between employees and the company. Active social responsibility programs enhance a firm’s reputation among clients, customers and community partners.”

Robert Half Management Resources has more than 140 offices throughout North America, South America, Europe and the Asia-Pacific region, and offers online job search services at www.roberthalfmr.com.

 

 

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